Packaging Repackaging

I became almost giddy after reading a recent article in The New York Times about the efforts of several companies to change the packaging of products they sell.

While reading the article, I thought about all the celebrations we have attended where impossible packaging became the center of attention. The sad faces of children and the frustrated, often angry expressions of adults dominate these memories, followed quickly by the mounds of discarded plastic, cardboard, and those devilish twist ties headed for the landfill.

The article displays a picture that will make any parent’s heart leap with joy. It shows a toy train in its current packaging (which just reaks of hidden twist ties) and then again in the packaging it would have if ordered from Amazon. The latter is a cardboard box with all the pieces loose inside. My first thought was, “A child could just open the present and play. Immediately!” And my second thought was, “The girls would love the box, too! Bonus!!”

This change reduces trash, lowers stress levels, and makes presents fun again. Kudos to Amazon, Best Buy, Microsoft, and Sony for initiating what I hope will become a larger effort!

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